Colorado Wealth Net
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Welcome to Colorado Wealth Net

Rick Whitford

Financial Advisor

With a distinguished career spanning over three decades in financial services, Rick Whitford has established a reputation for professionalism, integrity, and visionary leadership. Rick began his professional journey in education retirement planning, quickly demonstrating a natural aptitude for communicating complex financial concepts in an understandable way. His ability to interpret shifting economic landscapes led to progressive roles in investment and retirement planning where he advised both individuals and businesses on tailored strategies that balanced risk and opportunity.

Throughout his career, Rick has been committed to working in a fiduciary standard of care, staying at the forefront of industry innovation, embracing new product solutions, fintech developments, and evolving client needs. He has worked with teams responsible for portfolio management, product development, and compliance, earning recognition for guiding families through periods of both growth and turbulence.

Rick’s approach is rooted in a deep belief that financial stewardship is about more than numbers—it is about empowering clients, using education to pursue their goals and fostering trust through transparent communication. He has contributed to industry publications, spoken at conferences, and mentored other professionals, helping to shape the next generation of financial leaders.

Today, Rick continues to drive excellence and ethical standards in financial services, blending analytical rigor with a personalized touch that sets him apart in a competitive field. His legacy is one of innovation, adaptability, and unwavering dedication to client confidence.

Market Guard®

Market Guard® is a complete series of model portfolios created to help empower clients with the highest probability of investment success, while helping to preserve their investments along the way.

Market Guard® dedicates relentless effort to excellence, integrity, and innovation. We apply our proprietary investment methodology that utilizes a non-emotional, methodical, mathematical approach to every investment strategy we offer.

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Our Services

Retirement Income Strategies

Financial Planning

Investment Management

Long-Term Care

Legacy Planning

IRA/401k Rollover

Contact Us

Contact Information


Phone: (386) 287-2526

Email: Rickw@coloradowealthnet.com